In this era of recession, bloggers are striving hard to make sufficient amount of money online and most of them believe that Google Adsense is not doing justice with their blogging efforts.
Not only mediocre bloggers are complaining about low earnings from Google Adsense but also some top bloggers from Pakistan like Dr. Awab Alvi from Teeth.com.pk is also seems to be unhappy with Adsense. Let’s see what he is saying about Google Adsense: -
“I seriously think that Google Adsense is NOT dong justice in terms of revenue generation at least for my blog. If that is the case for me, a blog with decent pakistani traffic, what would be the case for other bloggers in Pakistan”
In this post, we will analyze that why bloggers are not enough money using Google Adsense, especially in Pakistan.
1. Non-Profitable Niche
I think the major reason why bloggers are not making enough money with Google Adsense is the selection of wrong niche. As a blogger, we’ll have to understand that Google Adsense is a keyword-based advertising network which always look for keywords in the content to display relevant ads on your blogs. When the crawler of Google Adsense doesn’t find the keywords in the content of your blog for which advertisers are willing to pay higher then it will display either low pay-per-click (ppc) ads or public service ads which will definitely won’t make you good money with Google Adsense.
You can well imagine the difference of earning for example if you are getting 1000 impressions and 10 clicks with the ppc or $0.05 which means you are making only half a dollar. But if your niche is high paying and you get $.50 per click which means that you will make $5 with the same amount of clicks.
Politics is one of the least paying niche where advertisers are not willing to pay you higher, no matter how good your blog is and how many page impressions you get.
2. Wrong Ad Placement
Proper Ad placement is extremely important in making good money from Google Adsense. However, there is no single strategy for ad placement you can try as many placements as you want but do keep it in balance.
If you display too many ads on your blog it will looks spammy and readers will vanish and if you display very few ads at awkward positions you will not get good click-through-rate (CTR) which means low earning from Google Adsense.
3. Low Traffic
Generating traffic on a blog requires a lot of marketing skills and knowledge of different traffic building methods like social bookmarking, forum posting, commenting on other blogs etc.
Bloggers generally are very good in writing original content but they often fail to learn different techniques of traffic generation on their blogs and their very well written posts remain unnoticed.
Basically, making money online with blogs is all about traffic. If you’re trying to make good money with a blog, you must be looking at a few hundred thousand to more than a million unique visitors a month. A few hundred (or thousand) visitors a month is what most bloggers get. I’m not talking about making a few hundred dollars a month here and there (which most don’t even make).
4. Lack of Search Engine Optimization Techniques
Few bloggers think that Search Engine Optimization (SEO) is dead and web crawlers are smart enough to track their web content without adopting proper search engine optimization techniques. Although, wordpress’ SEO plugins have made things simpler for non tech bloggers through which essential SEO work is done automatically.
Keeping all above reasons in mind, bloggers should learn how to increase their Adsense earning by researching on profitable niche for their blog besides learning proper ad placement, traffic generation techniques and search engine optimization techniques in order to become a successful blogger.
We will discuss these techniques in our upcoming posts, so keep visiting www.earnpakistani.com for latest updates.
